HDSI – Hospitality Digital Sales Index

How well does your hotel convert online demand into bookings?

Analyze your booking efficiency across all channels.
Uncover missed revenue opportunities.
Grow your sales online.

HOSPITALITY DIGITAL SALES INDEX

78 / 100
Optimisation Potential
Direct Channels
77
AI & Search
48
Distribution
83
Social Media
75
Reputation
95

Estimated missed revenue: -37%

Potential from untapped demand

Most accommodation properties don't see what they're losing

Missed direct bookings

High commission fees go to intermediaries.

Low AI and Search visibility

Your property is not listed where guests plan.

Over-reliance on OTAs

You lack full strategic control over your channels.

Weak credibility and trust

Negative reviews, poor engagement, low conversions.

DEMAND
DIGITAL CHANNELS
Direct Channels
AI & Search
Distribution
Social Media
Reputation
5.5%
missed revenue
5.5%
missed revenue
16.6%
missed revenue
3.7%
missed revenue
5.5%
missed revenue
BOOKINGS

How it works

Input your property website

Free test available,
no accounts.

HDS Index Calculation

Less than 3 minutes,
80+ data points.

Performance Assessment

Detailed insights,
full report.

Improvement Roadmap

Every month,
online revenue-driven.

Know your numbers.
Grow your sales online.

Hospitality Digital Sales Index: a real-world example

0 / 100
80-100: Strong Performance
50-79: Optimisation Potential
<50: High Leakage Risk

The Hospitality Digital Sales Index measures how effectively this property drives online revenue. It evaluates its visibility and guests engagement across multiple digital touchpoints, grouped into five assessment Strategic Areas.

Assessment Strategic Areas

  • Direct Channels
0

Optimization Potential

  • Ai & Search
0

High Leakage Risk

  • Distribution
0

Strong Performance

  • Social Media
0

Optimization Potential

  • Reputation
0

Strong Performance

Key insights from the example

Reduced website visibility

due to non-AI optimized architecture.

Conversion rate negatively effected

by the quality of photos and videos.

5% estimated revenue loss

due to the lack of an active review response process.

Benchmark

Example
0
Top Performers
0
0 25 50 75 100

Revenue it is not capturing

-37%

Potential from untapped demand

What's driving this?

-0%
Lack of AI optimisation,
compared to top performers.
+00%
Scarse level of distribution
and online advertising.

The estimated “Missed Revenue” represents the potential from untapped demand: it is the share of potential online revenue that the property under analysis is estimated to be missing out, according to its current Hospitality Digital Sales Index (HDSI) score.

An action plan to raise the HDSI score to its maximum value of 100 would enable the property to maximize its level of digital competitiveness and, consequently, maximize the share of achievable online revenue.

A diagnostic layer for hospitality booking performance

Measure booking efficiency across channels

Benchmark against market performance

Identify missed booking opportunities

Some of the properties already assessed through the HDSI framework

Trusted by hotel managers, other hosts and revenue professionals

"The HDS Index gave us clarity we never had before. We identified over 5% in missed revenue in the first report.“
Marco G - Revenue Manager

"The benchmarks data is incredibly valuable. We now know exactly where we stand and how to improve."
Sophie L. - Hotel General Manager

"A must-have tool for any hotel or apartment that wants to grow direct booking and reduce OTA dependency."
David K. - Hotel Consultant

  • Detailed performance score
  • Channel breakdown
  • Market benchmarks
  • Actionable recommendations
  • Revenue opportunity estimate

Know your numbers.
Grow your sales online.