Calculate your HDS Index.
The HDS Index provides a structured path to understanding, measuring, and improving your hotel digital sales performance.
By analyzing the key touchpoints that influence traveler decisions, it identifies where your property is performing well and where opportunities are being missed. The result is a clear, data-driven roadmap that helps you prioritize the actions with the highest potential impact on visibility, demand generation, and direct revenue growth.
Calculate your HDS Index.
The HDS Index provides a structured path to understanding, measuring, and improving your digital sales performance.
By analyzing the key touchpoints that influence traveler decisions, it identifies where your property is performing well and where opportunities are being missed. The result is a clear, data-driven roadmap that helps you prioritize the actions with the highest potential impact on visibility, demand generation, and direct revenue growth.
Choose
your plan
Get the HDS Index for free or select one of our subscription plans.
Input your property website
We analyze your digital ecosystem across multiple public data sources and online touchpoints.
HDS Index
Calculation
Our algorithm evaluates more than 80 performance indicators across five strategic dimensions.
Performance Assessment
Your results are transformed into a clear score and detailed performance report.
Improvement Roadmap
You receive regular, actionable recommendations to strengthen your digital sales strategy.
Choose Your Plan
Start with the option that best fits your needs
Whether you want to explore the HDS Index with a free sample analysis or gain continuous access through a subscription, getting started takes just a few minutes.
Choose the plan that best matches your goals, provide your property’s details, and we’ll take care of the analysis. As your business evolves, you can upgrade your plan to unlock additional insights, benchmarking, and ongoing performance monitoring.
Input your property website
We assess your entire digital sales ecosystem
HDS Index Calculation
Our framework transforms data into a meaningful performance score
Once the data collection is complete, our proprietary methodology evaluates more than 80 performance indicators grouped into five strategic dimensions:
- Direct Channels
- AI & Search
- Distribution
- Social Media
- Reputation
Each indicator contributes to the overall HDS Index according to its impact on digital demand generation and online revenue capture. Rather than measuring marketing activity alone, the framework evaluates how effectively your whole digital ecosystem supports commercial performance.
Performance Assessment
Receive a clear picture of your digital sales performance
The results of the analysis are consolidated into an HDS Index Score ranging from 0 to 100, making it easy to understand your property’s overall digital maturity at a glance.
Alongside your score, you’ll receive a detailed report that highlights the performance of each evaluation area, identifies strengths and weaknesses, and explains the factors influencing your results.
The assessment helps you move beyond assumptions by providing an objective, structured view of your digital sales effectiveness.
Improvement Roadmap
Turn insights into measurable business improvements
Knowing your score is only the beginning. Every HDS Index report includes practical, prioritized recommendations designed to improve your digital sales performance.
Instead of generic best practices, you’ll receive a tailored roadmap that highlights the initiatives with the greatest potential impact on visibility, direct bookings, guest trust, and revenue generation.
This enables you and your team to focus on the actions that matter most, monitor progress over time, and continuously strengthen your competitive position in an increasingly digital hospitality market.
Why the Hospitality Digital Sales Index?
Because digital demand is everywhere. Revenue capture is not.
Most hotels and hospitality businesses measure bookings, revenue and occupancy.
HDS Index measures something different:
how effectively your property competes, converts and captures demand in the digital world.